The Beginning
Way back in August I was invited to view the latest collection of couture fashion designer Pierre Garroudi (www.pierregarroudi.com). My initial reaction was Pierre who? High fashion is a long way away from portraiture, editorial, PR and advertising photography the world I am used to. However I very much believe in nothing ventured nothing gained.
So, I went and met Pierre at his gallery in London and saw his incredible garments. When I visited he was just finishing his new ‘Turquoise’ collection. After a couple of hours of chatting, him about fashion (Pierre’s enthusiasm is infectious) and me about photography.
I left having agreed to two test shoots with the plan that we would submit the final images to various magazines. The first shoot was to be at his gallery and one on location. However due to other work commitments, holidays and other general stuff the shoots weren’t going to happen until October.
The Team – or as somebody (not me I add) named us the ‘Dream Team’
The first thing I had to think about was my team. Now usually I work pretty much alone and with the minimal amount of gear so that I can get to an assignment get setup and having thought about what I am going to do, do it without having to relay any of my thoughts and ideas to anybody else, simple right? For a start I knew I was going to have to get a top class makeup artist and an equally brilliant hair stylist and even more shockingly I finally succumbed to the idea I was going to have to find an assistant, something I have actively resisted in the past.
I had had a particular makeup artist (MUA) on the radar for some of the portfolio work I do for a while. I just liked the style she worked in and as a bonus she lived close by in Canterbury. So I contacted Emily Rose (www.emilyrosemakeupartist.co.uk ) and after a meeting, where Emily didn’t glaze over while I rambled on about what we were going to do, she agreed to become my MUA for the project.
The next member of the team, rather surprisingly for me, was filled by my good mate and fellow photographer Alan Langley (www.doverdesign.co.uk) who lives just up the road from me in the same village. I haven’t really mentioned to Alan just how much the offer meant to me. Alan is in my opinion probably in the top 5% of wedding photographers in the South East. His work is truly amazing. With Alan on board I knew I would have another pair of eyes looking at things in detail a real safety net which would allow me to get on with shooting my ideas.
The last member of the team to sign up, and by no means the least, was the one and only Vicki Lord (www.vickilord.co.uk) hair specialist extraordinaire, based in Herne Bay. I already knew of Vicki by reputation as other models and Emily had sung her praises to me. The first time I met Vicki I knew if I couldn’t persuade her to be part of the project I wouldn’t be happy. I needn’t have worried as luckily for me after I told her about my ideas for both shoots she was completely on board.
It’s often quite difficult to convey ideas to other people but between the four of us the initial planning almost seemed to do itself. Now if your observant and have actually read what’s typed above you’ll have noticed something that at the time I didn’t pay any attention to. The fact that we all lived in pretty close proximity to each other in Kent and that none of us are London based. All too often London is the only consideration for fashion shoots I wanted to show that Kent has a wealth of talent.
Shoot One
Location: The Pierre Garroudi Gallery, London
Date: 10th October, 2010
Clothing: Pierre Garroudi
Lead Photographer: Matt Bristow
2nd Photographer: Alan Langley
Intern: Thomas Langley
MUA: Emily Rose
Hair: Vicki Lord
Models: Amy Roberts, Alisha Mckenna
OK this was always going to be a nerve-racking experience for two reasons. The first one was that the team although individually experienced and talented hadn’t worked together. The second was that we were marching into Pierre’s gallery to basically take it over for the day and I wasn’t sure how he would feel about it.
So my idea was that I wanted to create a passing nod to Surrealism and Dali. I wanted to create a set, not easy when we are not in a studio and we have to transport everything from Kent by car. So we took black and white floor tiles and laid a floor! I just felt it would add a nice contrast to the colours and texture in the garments.




The lighting was going to be a challenge as I wanted to create an Art house type feel to the images so lots of snoots and grids were used. The snoots to light a nice circle of light at the feet of the model(s) and grids to pick out detail in both the garments and the hair and makeup. For some of the shots we were using up to 6 different strobes to get the lighting effects I had in my head. The hardest thing was stopping any light spill, I knew we could just get rid of any unsightly in post but I wanted to get it as near as we could in camera.
After a lot of setup and testing we were ready I also wanted to create background interest in the form of another model seemingly ‘floating’ in the background. I quickly decided that we were only going to shoot Pierre’s Red collection as this is what looked best with the set and lighting.
After a long day we had the shots in the bag. Dark and moody showing the couture texture in Pierre’s designs. I was happy.


Shoot Two
Location: Drop Redoubt Fortress, Dover
Date: 19th October, 2010
Clothing: Pierre Garroudi
Lead Photographer: Matt Bristow
2nd Photographer: Alan Langley
Intern/Assistant: Thomas Langley, Holly Hawkins
MUA: Emily Rose
Hair: Vicki Lord
Models: Amy Roberts, Hayley White
The second shoot took a little more thinking about. I wanted to take Pierre’s designs to locations where they would never, ever normally be found, a real juxtaposition. Pierre also wanted me to shoot his latest ‘Turquoise’ collection as well. I really wanted to do something with decay as I thought the muted colours of rust would really contrast the colours of the garments perfectly. But location after location wasn’t suitable for one reason or another; one was actually dangerous as it had sheets of asbestos lying around the place!
I was just about to admit defeat when the thought occurred to me that the team was all local, even the models for this shoot. Surely I could do something with this, where locally would fit the bill? It took only a couple of moments for me to think of The Drop Redoubt fortress on Dover’s Western Heights.
I have been completely fascinated with the place ever since we moved down here 7 years ago. I was lucky enough to get access along with a few other photographers earlier in the year so I went and trawled through my catalogues for the pictures I had shot back then, yes absolutely perfect!
Now all I had to do was to get the access as it’s not open to the public! I so I sent Paul Wells from the Western Heights Preservation Society an email detailing what I wanted to do, I was expecting rounds of emails checking this and that but Paul’s answer was ‘I don’t see a problem with that’. So I arranged to meet Paul at The Drop Redoubt so I could have a proper look around and take some reference pictures to show the team.



I hadn’t been into any of the underground parts during my previous visit as between November and March you can’t enter them as they are protected because of the bats nesting in there. So as Paul took me around I started to get more and more excited about the location it was pure gold dust, I actually felt like jumping up and down while giggling and clapping my hands!




I the day of the shoot arrived and the weather was perfect, those lovely fluffy white clouds backed by perfect blue sky, the externals would be a breeze. However because of the good weather it meant that the temperature had dropped, Amy and Hayley did a fantastic job it was freezing and I was wearing 3 layers!
For this shoot I had decided that I was going to use a stripped back 2 lighting approach, but we wear shot at a number of locations around the fortress one of them I was shooting the models across the moat. The plan was that Thomas would set up the next location while Alan and I were shooting. This worked well and meant that the waiting around in the cold the models had to do was kept to a minimum.

I also wanted to use a smoke machine in some of the shots to give that ghostly effect and we planned to do this with the last few sets, I must admit that the final results were exactly what I was looking for.

A huge thanks to everyone involved without any of you none of these would have been the success they were. A particular thanks to Thomas Langley who took all the behind the scenes shots. Theres also a few shots over on Alans site http://doverdesign.co.uk/?p=1224 Thomas has also blogged about the shoots as well
Keep an eye out in various magazines as some of the images are to be published, I’ll put an update here when they do.